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Thoughts

Our words on words

Tips, advice and news from The Writer

Latest from the blog

Accessibility

Readability checkers: a tool, not a rule

Are your words truly accessible, or are readability scores giving you a false sense of security? Here's why you can't rely on automated reading scores alone.

Consulting

AI

Stop the slop: how to write online in 2025

In an age overrun by AI-generated drivel, the internet is drowning in 'slop'. Cheap, low-quality content designed for clicks, not substance. We’ve got 3 pieces of advice to help push your writing above the twaddle.

Writing

Tone of voice

3 reasons your rebrand may be met with disdain

From Google's logo update to Pepsi's wavy stripe and Jaguar's electric pivot to Dunkin's subtle evolution - discover why brand transformations often face resistance, and the crucial steps to winning over skeptical audiences in your next rebrand.

Consulting, Brand & marketing

Accessibility

Cisco’s got less jargon. Better readability. And the data to back it up.

We talk to the Managing Editor of Cisco’s Global Employee Communications, about accessibility, inclusivity, and global readability—from a language perspective.

Writing, Brand & marketing

Writing tips

Brainstorming is broken. Here’s how we fix it.

Pass the shovel. We'll dig brainstorming's grave and then show you a better way to run team thinking.

Consulting, Brand & marketing

Tone of voice

Final moment of truth: will your pack copy seal the deal or break your brand?

Hear how language is key for brands to get their products into customer baskets.

Writing, Brand & marketing

More articles

Upcoming webinars

25 Feb, 09:30 am, UTC

Accessible language in the age of division

Accessible language: good for business, and everyone else.

Consulting, Brand & marketing

25 Feb, 05:00 pm, UTC

Accessible language in the age of division

Accessible language: good for business, and everyone else.

Consulting, Brand & marketing
Recorded webinars

Recent whitepapers

Free Download

How to have ideas as a group (without brainstorming)

We know you have intense feelings about brainstorming. But it’s time to pursue better options.

Consulting, Brand & marketing

Free Download

10 questions to ask yourself before 2024

Time is flying. Change is coming. Ask yourself these 10 questions to get the most from your words in 2024.

Consulting, Brand & marketing

Free Download

Writing reports that get read

Bad reports are hurting businesses to the tune of billions. Follow these four tips to help you save time, money, and wine.

Consulting, Writing, Brand & marketing

More whitepapers

Latest podcasts

Available to listen

The power of words in creating inclusive cultures

Inclusive language. Culture change. Tone of voice not being a ‘nice to have’. Just a few of our favourite topics, and things we talked about on The Inspiring Change podcast.

Available to listen

McKesson: Making healthcare human

We're joined by Catherine Brew-Cain, Head of Corporate Brand Marketing and Voice at McKesson. Find out how the 186-year-old healthcare company is using language to evolve its brand.

Available to listen

Franklin Templeton: Being distinctive in a regulated world

Today we’ll be speaking about the risks and rewards about having a distinctive voice in the super regulated world of asset management. Joining us is Kevin Knighten, Global Brand Director and man in charge of all things language at asset management firm, Franklin Templeton.

More podcasts

In the press

Press link

Sing the Blues: How Marketers Can Turn up for Consumers in a Downturn

Shoppers expect brands to step up during the cost-of-living crisis. But many marketers are working with smaller budgets. When a big campaign is off the table, how else can you connect with customers? Start with your language, says Aidan Clifford, Senior Creative Consultant at The Writer.

Press link

Digital Poets Society: Will AI Replace Or Enhance Human Writers?

We’ve always seen this as a happy working relationship: computers apply the rules, but humans set them in the first place – and can override them as soon as they hamper expression. But how long can this harmonious division of labour last? Here’s what a collaboration with robots could look like...

Press link

Banks have eight months to bin bad writing

With new guidance on comms from the FCA, and a recession looming, the days of firms being able to hide behind waffle and jargon are over, writes Katie Comery, Associate Creative Director at The Writer.

Press link

How tone of voice can improve your customer experience

To a customer, the person on the other end of the phone or email is your brand in that moment. So why is there so often a disconnect between the voice of marketing and the voice of customer service?

More coverage