Thoughts
Our words on words
Tips, advice and news from The Writer
Latest from the blog
Writing tips
Brand storytelling 101: How to sell an ice cream
We often talk to our big FMCG clients about emotional vs functional benefits in marketing. Essentially, what a product does for you, vs how it makes you feel.
Customer Experience
Good writing can double conversation rate – we’ve got proof
We know the value of writing that sells products. Convincing clients they can improve conversion with better writing can be tough. We set out to change that.
Customer Experience
Better writing equals better customer experience
Writing to reduce customer complaints might not be exactly what you always dreamed of. But we can all agree that a happy client’s a good thing...
Writing tips
Hook readers in the first 10 seconds
What Hollywood directors can teach us about a good Call-to-action (CTA)
Accessibility
A readability checker: tool, or rule?
Are you creating truly accessible content, or are readability scores giving you a false sense of security? Here's why you can't rely on automated scores alone.
Upcoming webinars
23 Apr, 08:30 am, UTC
Demand generation: Turn browsers into buyers
Everyone hates being sold to – but business doesn’t work without selling. A traditional funnel can have you thinking people move quickly from awareness to conversion. But in reality, they circle. They hesitate. They take their time before spending a dime.
24 Apr, 08:30 pm, UTC
Demand generation: Turn browsers into buyers
Everyone hates being sold to – but business doesn’t work without selling. A traditional funnel can have you thinking people move quickly from awareness to conversion. But in reality, they circle. They hesitate. They take their time before spending a dime.
23 Apr, 04:00 pm, UTC
Demand generation: Turn browsers into buyers
Everyone hates being sold to – but business doesn’t work without selling. A traditional funnel can have you thinking people move quickly from awareness to conversion. But in reality, they circle. They hesitate. They take their time before spending a dime.
