Pharma and healthcare
You’re misunderstood
And it’s a communication problem
That drug you’re developing. You know, the one with life-changing potential. Why aren’t people excited about it? It’s a language problem.
Your readers might be clever – experts, even – but they don’t know the pharma and healthcare jargon like you do. That’s our diagnosis, anyway. For the cure, we’re prescribing clear and confident writing with a dose of storytelling – STAT.
Four ways we can help
Pharma and healthcare copywriting
Writing about high-tech medical equipment without resorting to impenetrable jargon. Cutting a word count in half. Interviewing R&D and putting their thoughts on paper. From whitepapers to blogs to social, we’ll whip your healthcare writing into shape.
Telling stories with data
Stats are static. But stories stick. Our Numbers are Stories, Too training session will teach you how to talk about numbers and data in a way that moves people (even those without PhDs).
Messaging and content strategy
You have everything you need for a classic story: a gifted team, a life-or-death struggle, success against all odds. Write stories that will take readers on a journey to the place you want them to go. And make sure your content strategy sets you up to do that.
Bespoke training for your teams
Train your technical teams to translate pharma and healthcare speak into everyday English. Help comms and marketing find new hooks to old topics. And help report writers cut through pages of dense text to bring out the ‘so what?’
How we've helped