How we're helping our clients find the words that shift the world.
Human + Scientist + Personality. Three easy and logical components we used to help people at i-Health.
Customer service should feel good, even if one half of the conversation is AI. So we used our first-hand experiences to give Vodafone’s TOBi some humanity.
For over 10 years, we’ve been helping our clients at Cisco use language that’s simpler and more distinctive.
‘It used to take me two bottles of wine to get through your reports. I’ve finished this one in under a glass.’ That was the feedback from a PwC client after their consultants started using their new global tone of voice.
Bigging yourself up on paper can be awkward. Especially for women, who - research shows - tend to downplay their achievements (consciously or not).
Fair and equal – not words that come to mind when you think about funding for female entrepreneurs. NatWest Group knew that women start businesses at half the rate that men do, and get less funding along the way.
Learn how we found a new Tone of Voice, one based in everyday language that everyone could use. The change in language led to a wider shift in culture from frontline and back office staff.
Giving their customers real help with real life: that’s Yorkshire Building Society’s brand purpose, and what gets them out of bed in the morning. If you wander into one of their branches across the UK, you’ll find plenty of people putting it into practice.
When is a tone of voice not a tone of voice? When it's languishing in a virtual drawer, and no one knows how to use it. HSBC knows that creating tone of voice guidelines is just the beginning Bringing that tone to life is a long and evolving journey.
How do you give that rebellious, witty ‘Virginness’ a nautical flavor? That’s what we helped Virgin Voyages do when we developed the tone of voice for Sir Richard Branson’s new brand as it prepared to shake up the cruise market.
British Gas were merging their disparate apps into one – an app that allowed customers with smart meters to understand and take control of their energy use.
H&R Block help people prep and file their tax returns And they were in the process of revamping their app. It was a wholesale change, and the H&R Block voice didn’t always feel relevant or appropriate for their UX writing.
When O2 launched one of their last branded mobile phones, they wanted to make sure everything their customers read sounded like O2.
We worked with PwC’s thought leadership team on the launch of their award-winning 365 app and created additional specialized guidelines to help people ‘make their advice worth reading’.
We created the American Express tone of voice. And now, we’re working with them to make sure their voice comes through loud and clear, even on the UX level.
HSBC approached us to refresh their tone of voice guidelines after a decade of use around the world.
We didn’t need to become expert auditors – that’s Barclay’ job. But we did need to understand their priorities and their processes. So we could train them to write in a simpler, more human way — and help people understand and act on their crucial findings.
For over 10 years we have helped Cisco with their words. The team at Cisco.com came to us to help reimagine their website.
Cold and confusing is not a great tone for HR - and it can lead to people not coming on board or getting the most from their time at a company. RBS HR asked us to transform their writing to be clear, simple and empathetic - to put human engagement back into HR.
Toothpaste and industrial strength bleach. Two things you'd hope would never cross paths. But the descriptions of stuff we put in our mouths so often mimics the words you'd find on a Dettol bottle: strip, combat, kill bacteria.
20 of 37
