How we're helping our clients find the words that shift the world.
Fair and equal – not words that come to mind when you think about funding for female entrepreneurs. NatWest Group knew that women start businesses at half the rate that men do, and get less funding along the way.
Giving their customers real help with real life: that’s Yorkshire Building Society’s brand purpose, and what gets them out of bed in the morning. If you wander into one of their branches across the UK, you’ll find plenty of people putting it into practice.
That was the question mobile network O2 was faced with time and time again. With new products, tariffs, services and initiatives coming out constantly, the brand team was inundated with requests for names. But did all of those things really need ‘creative’ names?
Best known for their salt and pepper grinders, Cole & Mason made the move into oils and seasoning. And they needed help writing pack copy for their whole cubeb peppers, African pearl salt, dill tips, asafoetida and chardonnay white wine vinegar
By 2016, Axe’s brand had passed its sell-by date. Lads’ mags had died and men had changed from sex-obsessed cavemen to sophisticated gentlemen. We gave them a sophisticated tone of voice with a touch of Axe wit, but banned anything smutty. The result? Consistent language that helps them stand out.
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