A writer should run your next strategy day.
Why?
Because they're used to asking questions. Because writing's the simplest way of capturing ideas. Because the words you choose can make the difference between answers that fizzle and answers that dazzle. Oh, and because writers know their way around a whiteboard. That's why we call these workshops Whiteboard Sessions.
Four questions worth asking
"Who do we want to be for the long term?"
Existential quandaries pounce on leaders when they least expect it. Our sessions help, by defining a business's purpose, mission, vision, values, culture, leadership principles, or brand personality.
"What do we stand for in times of change?"
Another question for the c-suite (but also for anyone in corporate relations or HR). We have Whiteboard Sessions that cover timely topics: from DEI, sustainability and ethics through to crisis management, acquisitions, and industry trends.
"What do we offer and why should people care?"
That's a puzzle for product teams, marketing, customer service agents and brand guardians. Solving it might take a Whiteboard Session on taglines, communication plans, messaging frameworks, value propositions, or customer personas.
"What else could we do with a writer and a whiteboard?"
We've taken clients through exercises that cracked their hardest strategic problems. If you're facing something that falls outside our standard Whiteboard Sessions, believe us: we're up for the challenge.
What we think
How we've helped