Contact us

BT’s head of brand language, and America’s next president

Jon Hawkins talks about his eight-year mission to transform the language of one of Britain's biggest businesses. And we learn about poetry from The Donald.

Listen to it on iTunes or SoundCloud.

0 min read, posted in Customer Experience, by Admin, on 30 May 2016

More like this

Tone of voice

3 reasons your rebrand may be met with disdain

From Google's logo update to Pepsi's wavy stripe and Jaguar's electric pivot to Dunkin's subtle evolution - discover why brand transformations often face resistance, and the crucial steps to winning over skeptical audiences in your next rebrand.

Consulting, Brand & marketing

Tone of voice

Accessibility. Inclusivity. Global readability. Cisco’s behind it all.

We talk to the Managing Editor of Cisco’s Global Employee Communications, about accessibility, inclusivity, and global readability—from a language perspective.

Writing, Brand & marketing

Writing tips

Brainstorming is broken. Here’s how we fix it.

Pass the shovel. We'll dig brainstorming's grave and then show you a better way to run team thinking.

Consulting, Brand & marketing

Blog

Enough about us

Let's talk about you