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Thoughts

Our words on words

Tips, advice and news from The Writer

Latest from the blog

Tone of voice

3 reasons your rebrand may be met with disdain

From Google's logo update to Pepsi's wavy stripe and Jaguar's electric pivot to Dunkin's subtle evolution - discover why brand transformations often face resistance, and the crucial steps to winning over skeptical audiences in your next rebrand.

Consulting, Brand & marketing

Tone of voice

Accessibility. Inclusivity. Global readability. Cisco’s behind it all.

We talk to the Managing Editor of Cisco’s Global Employee Communications, about accessibility, inclusivity, and global readability—from a language perspective.

Writing, Brand & marketing

Writing tips

Brainstorming is broken. Here’s how we fix it.

Pass the shovel. We'll dig brainstorming's grave and then show you a better way to run team thinking.

Consulting, Brand & marketing

Tone of voice

Final moment of truth: will your pack copy seal the deal or break your brand?

Hear how language is key for brands to get their products into customer baskets.

Writing, Brand & marketing

Culture

The next chapter at The Writer: Charli Nordone appointed as CEO

We sat down with Charli to ask what advice she has for brands, now and in the future. And a little on what she hopes her future might hold.

Consulting, Customer experience

Writing tips

Get what you want: start planning reports with reason

Here's a secret: report writing's easy. We share three steps to write reports that get you what you want.

Consulting, Learning & development

More articles

Recorded webinars

Recording

Pick n’ mix: tasty tips from our best-selling workshops

Experience three activities from 21 ready-to-run workshops

Training, Brand & marketing

Recording

Get what you want. Planning reports with reason.

Report writing’s easy when you plan ahead.

Consulting, Brand & marketing

Recording

Tell stories. Change minds.

Unlock the psychology of storytelling to captivate your audience with chemistry.

Writing, Brand & marketing

Recording

Delivering difficult comms

Being the messenger isn’t always fun. Especially if you’re delivering difficult news. This webinar helps you hit pause on the panic button, getting you thinking clearly about what your reader needs from you in that tricky moment.

Writing, HR & internal comms

Recording

Talking to machines

AI tools like Chat-GPT are here to stay, which means learning how to talk to AI. And by extension, learning how AI thinks is a skill we should all pick up now, so we can venture into the future of AI with confidence.

Writing

Recording

Keep, cut, change: become a brutally effective editor

Readers spend 13 seconds on most emails. And leave webpages after 52 seconds (that means we only have 48 left). So let’s talk in detail and with supporting examples about the ins-and-outs of editing.

Training, Learning & development

More webinars

Recent whitepapers

Free Download

How to have ideas as a group (without brainstorming)

We know you have intense feelings about brainstorming. But it’s time to pursue better options.

Consulting, Brand & marketing

Free Download

10 questions to ask yourself before 2024

Time is flying. Change is coming. Ask yourself these 10 questions to get the most from your words in 2024.

Consulting, Brand & marketing

Free Download

Writing reports that get read

Bad reports are hurting businesses to the tune of billions. Follow these four tips to help you save time, money, and wine.

Consulting, Writing, Brand & marketing

More whitepapers

Latest podcasts

Available to listen

The power of words in creating inclusive cultures

Inclusive language. Culture change. Tone of voice not being a ‘nice to have’. Just a few of our favourite topics, and things we talked about on The Inspiring Change podcast.

Available to listen

McKesson: Making healthcare human

We're joined by Catherine Brew-Cain, Head of Corporate Brand Marketing and Voice at McKesson. Find out how the 186-year-old healthcare company is using language to evolve its brand.

Available to listen

Franklin Templeton: Being distinctive in a regulated world

Today we’ll be speaking about the risks and rewards about having a distinctive voice in the super regulated world of asset management. Joining us is Kevin Knighten, Global Brand Director and man in charge of all things language at asset management firm, Franklin Templeton.

More podcasts

In the press

Press link

Sing the Blues: How Marketers Can Turn up for Consumers in a Downturn

Shoppers expect brands to step up during the cost-of-living crisis. But many marketers are working with smaller budgets. When a big campaign is off the table, how else can you connect with customers? Start with your language, says Aidan Clifford, Senior Creative Consultant at The Writer.

Press link

Digital Poets Society: Will AI Replace Or Enhance Human Writers?

We’ve always seen this as a happy working relationship: computers apply the rules, but humans set them in the first place – and can override them as soon as they hamper expression. But how long can this harmonious division of labour last? Here’s what a collaboration with robots could look like...

Press link

Banks have eight months to bin bad writing

With new guidance on comms from the FCA, and a recession looming, the days of firms being able to hide behind waffle and jargon are over, writes Katie Comery, Associate Creative Director at The Writer.

Press link

How tone of voice can improve your customer experience

To a customer, the person on the other end of the phone or email is your brand in that moment. So why is there so often a disconnect between the voice of marketing and the voice of customer service?

More coverage