10 questions to ask yourself before 2024

Time is flying. Change is coming. 

2024 is nearly here. We know there will be loads on your mind. Let us help you focus your thinking with our 10 future-looking questions you should be asking in 2024.

Here's a teaser of what's inside:

• Are you measuring the impact of the words you use?

Do you know what ROI you’re getting on your words? If the answer is no, make 2024 the year of metrics.

Any time you rewrite, edit or produce content, there are measures to make. Something as simple as tracking the word count you cut out of a stack of comms. The results can be staggering.

• Do you have a tone of voice good enough to feed to a machine (and get results you can actually use)?

Giving generative AI the best chance of success. If you’re looking to have generative AI help you write on-brand, then there are plenty of tools out there. Some of them will learn your tone of voice by analysing samples of writing. So you’ll want to make sure that those samples are the best possible example of your tone of voice in action.

• Are you thinking about training as a ‘programme’ rather than ‘one and done’

To forget is to be human. We all follow Ebbinghaus’s Forgetting Curve. When we learn something new, we retain the information for a while, then we start to forget it. It’s human nature. It’s also why we’re always banging the drum of training programmes, not single training sessions.