Medalling is here to stay

A lot of people have been getting worked up about commentators using 'medal' as a verb during the Olympics.

Everybody calm down. The English language is packed to the rafters with verbs that didn’t start out as verbs. Like these:

Ship
Champion
Elbow
Cup
Dress
Phone
Hoover
Microwave
Email
Blog
Text
Skype

Languages evolve, and there’s nothing we can (or should) do about it.

0 min read, posted in Culture, by Admin, on 15 Aug 2016

More like this

Tone of voice

Accessibility. Inclusivity. Global readability. Cisco’s behind it all.

We talk to the Managing Editor of Cisco’s Global Employee Communications, about accessibility, inclusivity, and global readability—from a language perspective.

Writing, Brand & marketing

Writing tips

Brainstorming is broken. Here’s how we fix it.

Pass the shovel. We'll dig brainstorming's grave and then show you a better way to run team thinking.

Consulting, Brand & marketing

Tone of voice

Final moment of truth: will your pack copy seal the deal or break your brand?

Hear how language is key for brands to get their products into customer baskets.

Writing, Brand & marketing