Please don’t go

In an attempt to declutter my inbox, I’ve been unsubscribing from various newsletters I’d signed up for over the years. You know the drill: you squint at the small print at the bottom of their last email until you find the ‘unsubscribe’ link, then go to their website where you’ll find some variation on this message:

‘If you no longer wish to subscribe to our newsletter, fill in your email address/click on the link below/fill in our short questionnaire’ blah blah blah.

Click, click, unsubscribe, get email confirmation, delete.

Until I got to Firebox.com, where the ‘unsubscribe’ link took me here:

And you know what? I had second thoughts. For the first time in about two years, I clicked through to the website. And I chuckled at their banter. And I marvelled at the remarkable bargains. (‘Maybe I really do need Random Crap Crates?’)

In the end, I resisted their charms and unsubscribed anyway. And then I got the email to confirm it. Where everyone else said something along the lines of You have been successfully unsubscribed from X, this email was different.

Hi there,

It’s a bittersweet moment for us and we’ll treasure the memories, but as requested, we’ve unsubscribed you from the Firebox newsletter.

If you have changed your mind (puppy dog eyes) or if this was all just a big misunderstanding, you can easily resubscribe here.

Kind regards,
Firebox Team

I clicked on the link. What can I say? I’m a sucker for puppy dog eyes.