Thinking out loud: cultural change that sticks.

Covid. Black Lives Matter. Me Too. Generally, the world we’re in now. It’s all led brands to consider and reconsider who they are and what they stand for.

But revamped ‘about us’ sections and slick decals on meeting room walls are not enough. How can brands bring their purpose and values to life?

In this episode, we talk to Scott McInnes* – founder and director of Inspiring Change – about how brands can make their messaging work more meaningful.

*If the name rings a bell, we joined Scott on his podcast to talk about the power of words in creating inclusive cultures.