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AI

Hot off the press: our thoughts on what's happening in the world of brand language and business writing. Warning: may contain the occasional rant.

AI

Stop the slop: how to write online in 2025

In an age overrun by AI-generated drivel, the internet is drowning in 'slop'. Cheap, low-quality content designed for clicks, not substance. We’ve got four pieces of advice to help push your writing above the twaddle.

Writing

AI

Artificial intelligence: Human alchemy

Generative AI: without a human hand, heart and mind, it’s mute . Artificial intelligence is best paired with human intelligence, creativity, curiosity and craft.   When it comes to writing, it needs us.

Writing, Brand & marketing

AI

You get what you give: the basics of using AI language tools

When it comes to AI models like Chat-GPT and its language-learning brethren, we’ve found one thing to be strikingly clear: you get what you give. Which means that prompt design – or what you say to Large Language Models