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Sustainability

Hot off the press: our thoughts on what's happening in the world of brand language and business writing. Warning: may contain the occasional rant.

Sustainability

Effect or emergency? How you talk about environmental matters, matters

The way we talk about the planet has changed. The language we use today mostly falls into two camps. And yours reveals your view.

Sustainability

Be a greenhouse brand: transparent and environmentally friendly

Green hushing could cause companies more harm than good. 82% of shoppers want a brand’s values to align with their own. And they vote with their wallets. Three out of four say they’ve ditched a brand over a matter of principle. It follows that, if you’ve got principles, you should voice them.

Writing, Brand & marketing, Customer experience

Sustainability

Carbon copy: what writers can learn from the language of climate emergency

In November 2022, the Government of the Arab Republic of Egypt will host COP27. On the agenda? Getting past negotiations and taking action. No doubt participants (and spectators) remember how COP26 stalled and overran as governments picked apart the difference between phasing out and phasing down.

Consulting, Brand & marketing