Contact us

Blog

Naming

Hot off the press: our thoughts on what's happening in the world of brand language and business writing. Warning: may contain the occasional rant.

Naming

What’s in a name? That which we call a rosanthenascimiento*

There are about 600,000 words in the Oxford English Dictionary. But that isn’t enough. That’s what author and editor Lil Chase thinks. She says sometimes the words we have aren’t enough to express ourselves. We need more. And we’re inclined to agree.

Naming

Naming

Upper Piddle. Lower Piddle. Wyre Piddle.

I was in the coutryside this weekend, in the place where I grew up. And near the place I grew up is a place called Wyre Piddle. (They sell a beer called Piddle in a Bottle.) It makes me smile every time I see the sign.

Naming

Naming

A pancake by any other name

We asked Twitterers what they’d call pancakes if they weren’t called, well, pancakes. This was the result.

Naming

Naming

Spex in the City

was helping a friend shop for a new pair of glasses at the weekend. And whilst walking through Covent Garden, we stumbled across this delightfully named place...

Naming

Naming

What’s in a name?

A good name is more precious than gold. It’s an old Irish saying, but some things never change.

Naming, Brand & marketing

Naming

It's all Greek to us

One of our biggest bugbears at The Writer (and we’ve got a few), are company names with fake Latin or Greek roots.