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Writing tips

Hot off the press: our thoughts on what's happening in the world of brand language and business writing. Warning: may contain the occasional rant.

Writing tips

We would like to apologise

You might have heard Lane Greene on our podcast talking about the weirdly formal language of airlines.

Writing, Brand & marketing

Writing tips

How brands make a transparent mistake

Having a strong, trusted brand is at the top of many marketers’ priorities. But what happens when your whole industry is struggling with an image problem?

Consulting, Brand & marketing

Writing tips

Ts and Cs like mama used to make

We’re just going to leave this here. Nice one, PizzaExpress. (Apple and Spotify, take note.)

Consulting, Brand & marketing

Writing tips

The art of the warning sign

Our Padders went to the other side of the world and all we got was this lousy blog.

Writing, Learning & development

Writing tips

Write like a creative writer: part three

Creative writing writing can teach you a lot about writing at work, but it takes practice. Here are some ideas to help you keep up with your creativity.

Writing, Brand & marketing

Writing tips

Write like a creative writer: part two

You've finally put pen to paper. Here's what to do once you've got the first draft down.

Writing, Brand & marketing

Writing tips

Write like a creative writer

What can creative writing teach you about writing at work? More than you might think. When our Marianne isn’t working at Writer HQ, she’s busy writing plays. Here are her top tips for improving your writing.

Writing, Brand & marketing

Writing tips

I only understand train station

Wondering why a lot of idioms seems to blow little ducks*? Our Harry has the answer. *Latvian for talk nonsense.

Writing, Brand & marketing

Writing tips

Banks: want to earn our trust? It’s simple

Bank needn’t be a four-letter word. Our Jo’s got some advice for the industry.

Consulting, Brand & marketing

Writing tips

Lawyers are people too

Writing anything that’s legally binding? Our Neil’s got a couple of things you need to bear in mind.

Writing, Brand & marketing

Writing tips

Shape up your words for 2015

Could your business writing use a spruce? We can help.

Writing, Brand & marketing

Writing tips

This post won’t change your life even a bit

Our Colby's written a nice blog that might make you think about language for a few moments.

Writing, Brand & marketing

Writing tips

What's it all for?

Much hoopla this week about the landing of a picture-taking, data-relaying thingmy on the back of a comet.

Writing, Customer experience

Writing tips

The art of persuasion

Our Georgina has a thing or two to teach Aristotle about the art of persuasion.

Consulting, Brand & marketing

Writing tips

How superheroes can save your PowerPoint presentations

Is it a bird? Is it a plane? No, it’s four tips to make your PowerPoints sing.

Writing, Learning & development

Writing tips

This blog post will make you smarter, faster and more attractive

Benefits not features, right? It’s not that simple, says Nick.

Writing, Brand & marketing

Writing tips

iNdecipherable

Our Nick’s a big fan of Apple’s innovative spirit. But there’s one area where they keep letting us down.

Writing, Brand & marketing

Writing tips

Soothing, not confusing, words

Our Georgina isn’t much impressed with the way pharmaceutical firms talk to their customers. With so much money spent on sales and marketing, are they missing a trick by not thinking more about their words?

Writing, Brand & marketing

Writing tips

Time to stage an intervention

Our Neil’s spotted some welcome writing advice in an unusual place.

Writing, Learning & development

Writing tips

How to make your writing groundbreaking (and maybe win a Black Pencil)

Last week I shared some of the year’s best ‘Writing for Design’ entries from the D&AD Awards. But not one of them was quite groundbreaking enough to win the ultimate accolade: the Black Pencil.

Writing, Brand & marketing