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Writing tips

Hot off the press: our thoughts on what's happening in the world of brand language and business writing. Warning: may contain the occasional rant.

Writing tips

Business jargon – why it’s more than just annoying.

We’ve all done it. It’s often easiest to grab that opportunity for clichéd jargon with both hands, as you articulate your blue sky thinking, and permit others to comprehend your new synergised strategy for the business.

Writing

Writing tips

We don’t care about your feelings

Giving feedback on writing can be a tricky task. You know, sometimes, it just... doesn’t feel right. When you’re looking over someone’s writing at work, that’s the kind of remark that’ll probably earn you a colourful, unflattering nickname.

Writing

Writing tips

Writing can make you happier

Last month the BBC reported the launch of Action for Happiness, a social movement encouraging people to get happy by doing simple things.

Writing tips

Your friendly neighbourhood 18-year-old

My sister turned 18 recently. And my parents (after much persuasion from big sis here) agreed to have a big old shindig at home. It meant cooking lots of food, buying lots of booze, and making lots of noise.

Writing

Writing tips

This is a fantastically amazing, wonderfully terrific, super-great blog

When it comes to writing, you can’t tell people something is great. You have to show it. Adjectives make us cynical.

Writing

Writing tips

On a mission statement

Most mission statements aren’t worth the laptop they’re typed out on. They tend to be dull, safe, corporate, and without any trace 0f humanity. And a lot of the time they’re more likely to rouse resentment in people than reverence.

Writing

Writing tips

The power of words can change your life

We’re always saying that words can make and save companies money.

Writing

Writing tips

A typist’s tale

In the dark days after graduating from university, and before convincing someone to employ me properly, I paid my bills by taking on the usual string of temp jobs and piecemeal work. One of these jobs was to transcribe audio files.

Writing

Writing tips

Who are you writing for?

Tim Radford, a journalist with The Guardian for more than 30 years, has come up with 25 rather brilliant writing commandments. And the message he hammers home is think about your reader. Always.

Writing

Writing tips

Don’t worry, start writing

You know that imminent work thing that’s filling you with dread? Well researchers at the University of Chicago have discovered a way that might help you tackle it without the nerves – by writing down your fears just before you do it.

Writing

Writing tips

Who the hell wants to be plain anyway?

It’s National Plain English Day today.

Writing tips

Meet Dave, the revenue protection officer.

Meet Dave, the revenue protection officer.

Writing