Hot off the press: our thoughts on what's happening in the world of brand language and business writing. Warning: may contain the occasional rant.
The Ivor Novello Awards are coming up so we thought we'd share our favourite lyrics over the next couple of weeks. Whether they're from a musical, an anthem or a ballad, we're interested in the words, not the tune. ‘
According to this Marketing Week article, four more business words will be hitting our boardrooms soon. And they’ve caused such a stir, the likes of The Times and the Guardian have been covering them too.
Let’s start at the beginning: when we write, we write about things happening.
We’ve been blogging about how the people on The Apprentice use formal guff to sound serious and business-like.
Every now and then we set a little writing task for our Twitter followers.
The Writer has gone global. We’re now in New York. We’ve been here a week or so and it’s just great. The people are friendly, the cabs are cheap and we feel like we’re on a film set about 60 per cent of the time. But it’s taking a bit of time to get used to the language difference.
Last week our apprentices, Maddie and Meg, blogged about the business speak coming out of The Apprentice. And because it went down a storm, they've done it again.
We've gone and got ourselves our first apprentices. Maddie and Meg were picked from Word Experience – a two-day work experience type thing where we invite 20 second-year uni students to Writer HQ.
So we're still trawling on with our 100 word plays. If you want to read more, scroll down and read our last three thingamablogs.
All this week we're trying our hand at 100 word plays. If you've missed why we're doing it, read this. Here's today's.
Today's 100 word play, or thereabouts, looks like this.
When we found out the Royal Court was asking people to write 100 word plays as part of the Young Writers Festival, we were intrigued. The idea is to write a play using 100 words or fewer, including stage directions.
Here at The Writer, we ask our potential recruits to write 300 words telling us why they’re right for the job.
Nick Clegg used the word ‘literally’ in a figurative sense to describe high earners in a recent interview with the Daily Telegraph: ‘You see people literally in a different galaxy who are paying extraordinary low rates of tax.’
Not many directors are as distinctive as Hitchcock, so this his first Hollywood film was always going to step out from the shadow of the (perfectly decent) book.
You’d have thought Helen Fielding’s sharp, knowing, laugh-out-loud funny writing would be a gift to any screenwriter.
Trailblazing in its day, this book introduced the concept of human extinction by zombie-like disease (and inspired Romero’s cult classic Night of the Living Dead).
This week, all week, we'll be posting blogs about good books that spawned bad films. Or bad books that produced good films. It's all a matter of opinion. First up, it's two different interpretations of Atonement.
Did you know, half of all books in Britain are never read? And up to 13 million books are sent to landfills every year, while only a fraction of books are printed on recycled paper. The London Book Swap wants to change all that.
Books contain ideas, and ideas contain immortality. We need libraries to contain books.
100 of 143